Consider these quick tips the basics to making engagement simple and effective.

• Like, comment, and share company posts to help amplify our message.
• Keep it positive, professional, and authentic. Engage in a way that reflects both your personality and Olympic Steel’s values.
• Use hashtags wisely. Stick to relevant industry and company hashtags to increase visibility. A few of our brand hashtags are #OlympicSteel / #IamOlympicSteel / #NotOnlySteel—you'll find even more industry-relevant hashtags in the pre-written posts section further down. 
• Tag Olympic Steel when posting about company news, milestones, or events to connect your post to our brand.
• Engage with industry content. Comment on and share articles, trends, and insights that align with Olympic Steel’s mission.
• Post with a purpose. Share updates, achievements, and perspectives that add value to your network.
• Know when to engage and when to step back. Avoid heated debates or controversial topics that don’t align with our brand.
• Remember: We want to hear from you, and we want to showcase the great things happening at divisions! If you’ve got photos, send them to Yvette.Rodriguez@olysteel.com.

New to social media, or just want to get more out of it? 

From the basics to best practices, Social Media Made Simple breaks it all down with quick, practical tips to help you post with purpose and confidence. 

Utilize these as guidelines for long-term success. 

Complete Your Profile

Ensure your profile has a professional photo, updated job title, and a compelling summary.

Check Your Privacy Settings

Your privacy settings determine who sees your posts and profile. If you want to maximize engagement and industry reach, adjust them to ensure your content is visible to the right audience.

Be Consistent

Regular engagement (liking, commenting, sharing) helps build your presence and keeps you top-of-mind in your network.

Add Value to Conversations

When commenting on posts, provide insight, ask thoughtful questions, or share relevant experiences.

Use Strong, Clear Messaging

Keep posts professional, engaging, and easy to read. Avoid jargon or overly complex language.

Share Industry-Relevant Content

Posting about trends, innovations, or company milestones helps position you as a knowledgeable professional.

Leverage Hashtags Strategically

Use a mix of company, industry, and trending hashtags to maximize reach and engagement.

Know Your Audience

Tailor your posts and engagement to the platform. LinkedIn is great for professional insights, while other platforms may require a different tone.

Engage with Colleagues and Industry Leaders

Build relationships by supporting your coworkers’ posts and interacting with influencers in the steel industry.

Keep It Positive and Professional

Represent both yourself and Olympic Steel in a way that fosters trust, credibility, and respect.

Stay Informed

Follow the Olympic Steel Family of Brands and other industry sources to keep up with company updates, market trends, and best practices. Here’s a shortcut to the Olympic Steel Family of Brands’ social media pages: https://qrco.de/SocialAccts.

Looking for photography tips and best practices? We’ve zoomed in on the essentials-Find them here.

Make sure you’re seeing our updates! 

Give us a like or follow and encourage your network to do the same. 

Here’s a shortcut to the Olympic Steel Family of Brands’ social media pages:

Up for helping us tell our story with your own, original content? 

Use the button below to find our brand style guides, logos, line cards, and more!

The digital world can be tricky to navigate, but these simple guidelines will help you engage in a professional, meaningful way—while staying true to Olympic Steel’s Core Values.

• Engage respectfully—keep interactions positive and professional.
• NEVER share confidential company information.
• Use appropriate language and refrain from controversial topics.
• Report any social media concerns to the Corporate Communications team.
• Reference Olympic Steel’s “Standard of Conduct,” Section 3.7 – “Social Media,” in the Employee Handbook for additional considerations.

Answers to some of the most common social media-related questions:

Q: Can I post about Olympic Steel?

A: Yes! Just ensure content aligns with company policy, values and professionalism.

Q: I created a post, but I’m just not sure if it aligns with best practices. Can someone review it before I share?

A: Absolutely! If you’d like a second opinion, feel free to reach out to the Communications & Marketing team for guidance. You can also reference this toolkit for tips on messaging, hashtags, and branding. We encourage you to share content in a way that feels authentic to you—if your post highlights Olympic Steel’s impact, industry leadership, or workplace culture, it’s likely a great fit!

Q: Where can I find a high-resolution logo file?

A: You can find high-resolution logos for Olympic Steel and subsidiaries, as well as guidelines for proper use in the Branding Guidelines section and/or at https://www.iamolympicsteel.com/our-brand.

Q: What if I see a negative post about the company?

A: Do not engage—report it to Corporate Communications & Marketing.

Q: How often should I post?

A: Aim for at least 1-2 relevant posts per month, but if you can post more, go for it!

Q: Who can I contact for social media guidance?

A: Reach out to the Communications & Marketing team.

Q: What’s the best social media platform to focus on for professional engagement?

A: LinkedIn is the most effective platform for industry networking, sharing professional insights, and connecting with colleagues, customers, and industry leaders.

Q: Can I use my own wording when posting about Olympic Steel?

A: Absolutely! We provide pre-written posts for convenience, but feel free to personalize them in a way that aligns with your voice while maintaining professionalism.

Q: Should I tag Olympic Steel in my posts?

A: Yes! Tagging has many benefits, including helping increase its reach/preferred audience.

Q: Which hashtags should I use? 

A: Our recommended hashtags help increase visibility and ensure consistency across our brand’s online presence. Use a mix of company, industry, and relevant trending hashtags when posting about Olympic Steel. Here are a few to start with: 

• #OlympicSteel – Our primary company hashtag
• #NotOnlySteel
• #IamOlympicSteel
• #CoreValues
• #CorporateCitizenship
• #SafetyFirst
• #SpecialtyMetals | #MetalSolutions | #MetalFabrication | #SteelSolutions | #Fabrication | #MetalFabrication | #Manufacturing – These all highlight our role in the industry

Q: How can I make sure my posts reach the right audience?

A: Check your privacy settings to ensure your profile and posts are set to public or visible to your network if you want to maximize reach. If you're unsure, you can adjust your settings under your social media account preferences.

Q: Can I engage with Olympic Steel’s content if I keep my accounts private?

A: Yes! You can like, comment, and share Olympic Steel’s posts even if your personal account is private. However, if your goal is to expand your industry presence, consider adjusting your settings for increased visibility.